Yes, Google is the top search engine and nothing has changed despite its split with Yahoo. Almost all the rules laid for search engine optimization are laid by Google. The champion search engine has introduced Google Ad Words lately.
Google Ad Words is a pay-per-click program where webmasters select their own advertisement and keywords. With Google ad words, you have to pay when traffic clicks on your ads. The ads will dutifully be exhibited on Google and thus you will get a ready place to get mass exposure.
Just adjacent to the related search results, your ads will be displayed. For instance, if you are a shoe company, you will find your ads exhibited besides a Franco Leone or a Hush Puppies Ad. The idea is simple. People will look at your ad and start connecting to your business straightaway. Google AdWords thus becomes a ready made tool for generating sign-ups and converting them into sales.
The web traffic uses many keywords. When they use a keyword that’s being used by you, your company will be immediately displayed. For the purpose, you need to optimize the correct keywords. This entirely depends on you so you need to place your keywords shrewdly.
You do not need a web page to align to Google Ad words. It is being provided by Google for free. Google Ad Words has a Key Word Tool which asks you to enter one phrase or keyword each line in order to see what related word searches your particular ad will be exhibited on.
